If you started with creating an ebook the next step is to create your first online course. They are both profitable, but if you are good friends with providing visual content like the video then it is an online course just for you.
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Create your first online course step-by-step
1. Let’s create your content
First, when you start building your e-course you have to mind map your idea. Here comes MindMeister’s handy because you can brainstorm the topic of your course.
Research your topics, take a look at similar courses you will want to create so it will deliver and drive good results. You could find ideas at Udemy, Creative Live, or sales pages of popular bloggers in your niche at Teachable. You can also search for subjects in books.
Now if you have brainstormed your idea, research your topic is time to write down your content. You can do this in Google Docs and you can easily manage it on your phone too.
Never forget to double-check your content and proofread it, Grammarly will help you with that. You can install it on Google Chrome or your laptop.
2. Branding and Designing
When you are done with your content and everything is written down, you can start to brand it. I recommend Canva to make your beautiful designed workbooks for your e-course. And for promoting your course you could design promotional images for social media, blog or sales page.
Search for graphics for your course at my favorite stock photo memberships, Freepik or Creative Market. For icons, you could use FlatIcon. By the way, Creative Market offers free goods every Monday so you could have free fonts, images, or something useful. Or search here for more designs.
These are the free goodies for this week
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Most courses come with additional training resources like ebook, workbooks, checklists, or action sheets so to make these you could use PDFEscape which is fillable course material for free.
3. Record and Edit
Microphone: You don’t have to buy an expensive one cause you can use your microphone from your laptop. But if you want to be a professional search for it on Amazon.
Recording Tool 1: TinyTake is a free screen capture software but the downside of TinyTake is that you only could record 5 mins and therefore you have to upgrade.
Recording Tool 2: Webcam: If could invest in software or you are not planning to be on camera often then the webcam is a good solution, either on your pc or phone.
Recording Tool 3: Smartphone or Tablet: I’m pretty sure that you use one of them so you could use it to record and edit your video. You could even record the whole course and don’t have to edit a lot (if you a good speaker).
4. Where you can deliver your course
Sometimes it is hard to choose the best platform that will host your course cause there are few out there who are good to create your course. But I recommend these:
Teachable – One of the most recommended by other bloggers and with a lot of features delivered you can create a nice course. They have a beautiful interface, where you can create engaging multimedia lectures. If you are good at coding you could fully customize it and you could have a powerful sales page. You could use your domain or just the domain from Teachable and you don’t have to worry international students cause you can modify the language.
If you want to test you could do that for free with limits, but after you have experienced how Teachable works you could upgrade for only $39/month.
Thinkific – On this platform, you can easily build your course with drag and drop which you can start for free, but you can only create 3 courses. You could brand your site and you get also a branded catalog. There is no difference between Teachable and Thinkific only one that on this platform you have no transaction fee and costs more than Teachable. You have to pay $49/month.
Podia – This is an all-in-one platform where you not only could sell your online course but other digital products like ebooks and also great for memberships. There is no transaction fee and if you get free migration. There are a 14-day free trial and no credit card needed so you don’t love it you don’t pay. But if you think this platform is made for you then costs will be $39/month.
Can’t afford these options yet? Then you could use Youtube as your course creation platform, but the thing is you don’t have a beautiful sales page, you can’t create lectures. When you upload your videos set it “Unlisted” that way only students will have a direct link to it. And you have to set up on your blog.
If you don’t use the course creator platform then you have to handle sales pages, thank you pages, and product delivery pages by yourself! You don’t have to be a tech guru if you use Elementor cause it is an easy drag and drop page builder for WordPress.
5. Market and Promote
Now you are at the best part cause you had made your first course and you could promote it. Don’t overthink this you don’t have to invest in Facebook Ads or other social media paid ads only a solid strategy!
This is how you could start your promoting journey:
Email: If you haven’t build your email list start it right away cause you can’t have an empire without the most important marketing tool you could ever have. So if you haven’t already signed up I recommend Mailerlite for starting. It’s free forever until you reach 1,000 subscribers. But if you don’t want to pay a higher price when you reach that limit I recommend using Flodesk.
Your blog: You can create a series of blog posts related to your course topic, it will attract people who want to purchase your course. And when launching your course you could place a call-to-action on your blog and an opt-in form with a buy button.
Social Media: Use it for sharing testimonials, to welcome your new students, and sharing positive comments so that others will see you brought value with the course and will build trust.
Webinar: With live webinars, you could explain what your course is about. To launch a webinar you can use Google Hangouts on Air with an unlimited audience. Webinars have some of the highest conversion rates around, and the great thing about webinars is that when people register they also become a subscriber to your email list as well. After your live webinar ends, I also recommend sending out a recording, as some people won’t be able to attend live. When you send out the “replay,” also send information about your product.
Facebook Groups: If you haven’t created a private Facebook Group of your own where you can promote your products, create one or be a member of other groups in your niche. They might have promo days where you can inform others about your online course.
Question time: What do you think about e-courses as a passive income source? Have you created one?