The most visited website in the world is Google, the second is YouTube and both are search engines. This gives an idea of ​​the importance of traffic coming from search engines for any website. You also want your piece of that cake and if possible, as large as possible, what if?

In digital marketing, one of the primary objectives remains to reach a top ranking in search engines like Google. Top-Ranking guarantees high traffic and sales lead generation.

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The world of the internet is populated with dynamic platforms, increasing the overall competition by a mile. It tends to be difficult to have a unique position among billions of web pages.

To make sure your website reaches top ranking on search engines, brands and companies have to turn towards tools and resources like SEO and its key aspects.

SEO abbreviation is Search Engine Optimization, using which you can make your website appear in relevant searches, connecting your content with people who are looking for products or services like the one you offer. It is the perfect operation and a well-done marketing strategy.

But you should know that doing SEO requires a lot of studies to understand terminologies, build strategies and apply practices that take you to the top of the Google results pages.

Do not worry! Whether you want to take your first steps in the world of search engine optimization, or you want to refresh your knowledge, in this complete expert SEO guide we will explain everything you have to know about the subject.

By definition, SEO simply refers to the process of gaining website traffic from organic search results made on search engines like Google. SEO remains one of the biggest aspects of digital marketing and a much sought-after tool for marketers and brands. Every website requires SEO just as much as it requires to be hosted on a server developed, maintained, and secured by a hosting provider, The WP Help offers it all.

 

Two categories of SEO

 

 

On-Page SEO

 

This is a type mainly used to generate website traffic. Its essential properties are that it has to make a website friendly for a search engine. However, the site will require constant optimization to enhance its ranking. It can be done through the following ways:

 

 

  • Keywords: Using relevant keywords can help optimize a site and enhance its ranking over search engines.
  • Meta descriptions: These contain the relevant tags which are related to the nature of content on the website.
  • SEO Titles: SEO titles are generally short in length and contain the relevant keywords and styles which are associated with popular searches on the internet.
  • Hyperlinking: Adding links on a site allows search engines to optimize the site, and securing high ranking spots.
  • Content: Every site needs to have sufficient web content optimized with keywords and easy information, so that visitors can pick out information.

 

 

 

Off-Page SEO

 

This method mainly refers to optimizing a site using third party channels. In this way, website owners need to link their sites to other sources in order to generate traffic.

 

 

  • Social Media: Social media channels can increase traffic on a site because there’s a pool of visitors out there constantly consuming content on these platforms.
  • Bookmarking: A traditional method of listing links in order to catch the attention of visitors and generate high traffic.
  • Link building: Creating external links to the site. It remains a very effective method in off-page SEO. Having credible links not just improves your website content but will allow you to have a better search engine ranking.

Let us consider the top advantages of SEO:

 

  1. Increase the visibility of a brand

Implementing an SEO strategy is one of the best ways to increase the visibility of your brand organically.

Imagine the following scenario: your business is responsible for the sale of washing machines. A user, let’s call them Alice, is having problems with her washing machine, so she searches on Google on how she can repair it herself.

Coincidentally, you have an article that shows a step by step to repair washing machines, so conquer that visit for your website. Although the article talks about repair and not a sale, this is only the beginning of a customer relationship with your brand. 

 

  1. Attract qualified traffic

Like Alice, many other users will reach your content to solve their doubts or find solutions to their problems. With the creation of valuable content, optimized for search engines, your website will be able to organically attract the leads you are looking for, at the right time.

In this way, the more visitors you receive, the more people will know you and the more likely you are to close a sale, which leads us to the next advantage.

 

  1. Generate sales opportunities

Imagine that, although Alice repaired her washing machine, he definitely needs to change it, as he continues to present other faults. 

As Alice already knows your brand, thanks to the fact that he has found the solution to his questions in your articles, he will surely already trust your business and think of you as a first option, to buy his next washing machine. This is the decision stage in the Inbound methodology.

 

  1. Position a brand as an authority in the market

Following our example, in Alice’s mind and in that of many other users like him, your company will occupy their top of mind, that is, it will be the first brand that comes to mind when they think of washing machines.

SEO in digital marketing allows you to achieve this by facilitating correct indexing and improving the organic positioning of your content. It is also beneficial for search engine visibility.

Thus, whenever Alice or any other person searches for information on washing machines, your website will be the first to appear, or at least, the result they are looking for.

In this area, a concept that has been highlighted is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content.

Recently Google has looked with good eyes on the content published by authors who have technical authority and credibility recognized in the respective topics.

For example, on a disease content website, you should have articles written by doctors, with an author page that contains information about your professional history.

 

  1. Educate the market

Users like Alice have surely been educated with your articles about the operation, care, and maintenance of their washing machines. 

They have also managed to understand the specifications they are looking for with their washing machine, according to their personal needs.

As you can see, the importance of positioning a content lies not only in closing sales but also in educating the audience so that they make better decisions.

 

  1. Triumph over the competition

Finally, if it is your brand that produces the most complete and relevant content about washing machines, who do you think users will look for when they want to know something about washing machines? Who will they trust if they need to make a purchase?

Although it takes time and a lot of work to implement an SEO strategy, in the long term, it generates constant and lasting results.

 

  1. Better return on investment

SEO requires a much smaller investment than other strategies such as SEM or traditional advertising.

The investment required by SEO translates into the payment of some tools such as those we saw earlier, the salaries of the SEO specialist or the creator of content and the payment of the domain and hosting of the website, for example.

However, the return more than multiplies the investment and the best thing is that the work that was done once continues to generate returns in the medium and long term. And it all starts when the user does a search.