Do you have a store on your website or blog and want to know how to add Google Analytics to your Woocommerce shop?

This way you can track the performance of your shoppers.

With the assistance of Google Analytics Enhanced eCommerce tracking, you’ll get detailed insights into your customers’ shopping behavior, optimize your store, and drive more revenue.

In this post, I’ll show you ways to enable WooCommerce Google Analytics Enhanced eCommerce. I’ll also mention the advantages of Enhanced eCommerce and why it’s important for your online store.

But first, let’s take a glance at the difference between traditional eCommerce and Enhanced eCommerce tracking.

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Traditional eCommerce vs. Enhanced eCommerce Tracking

Enhanced eCommerce tracking is an optional feature in Google Analytics that provides you with more detailed data about the shopping behavior of your customers than traditional eCommerce tracking.

Enhanced eCommerce shopping behavior analysis

Here are a few powerful reports you get by enabling Enhanced eCommerce tracking on your store:

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

enhanced ecommerce product performance

Now let’s take a fast head-to-head comparison between the advantages of Enhanced eCommerce tracking over traditional eCommerce tracking.

1. Overview and Product Performance Reports:

With traditional eCommerce tracking, you’ll be able to access your sales data and valuable store metrics for individual products like revenue, conversion rates, the common order value, the number of refunds, etc.

Whereas Enhanced eCommerce allows you to track categories and brand taxonomies that are relevant to your business. This way, additionally to individual products, you’ll be ready to evaluate data on the idea of product categories and brand properties.

2. Shopping and Checkout Behavior Reports:

You get more detailed insights into product page views, cart initiations and abandonments, completed transactions, and more.

3. Product List Performance Reports:

Product lists are a logical grouping of products on your site. This logical grouping is greatly helpful to categorize your products for upselling and cross-selling for maximizing revenue from your store. during this report, you’ll be able to track the merchandise lists that are shown to your customers and analyze their performances.

4. More Useful Marketing Reports:

You can track the performance of your own coupon codes and sales to check what works. you’ll also determine who your top affiliates are and see their revenue, transactions, and average order amount.

Enhanced eCommerce tracking gives you all the essential data you would like to optimize your store to spice up your revenue.

How to Set Up WooCommerce Google Analytics Using Enhanced eCommerce

If you follow these steps Woocommerce Google Analytics will run in no time. But before you follow the steps you have to get the MonsterInsight plugin to get started. This plugin is the best and user-friendly plugin to provide detailed reports on your dashboard.

Step 1: Install MonsterInsights and the eCommerce Addon

Using MonsterInsights, you can easily set up Google Analytics on your site without any coding.

monsterinsights-woocommerce-google-analytics

With the assistance of the plugin, you get actionable insights to boost your store’s performance and configure Google Analytics eCommerce with ease.

Using MonsterInsights eCommerce addon, you’ll set up Enhanced eCommerce for your WooCommerce Google Analytics tracking.

To activate the addon, head to Insights » Addons then navigate to eCommerce.

ecommerce-addon-monsterinsights

Once the addon is active, head over to your Google Analytics account.

Step 2: Enable Enhanced eCommerce Tracking in Google Analytics

Now login to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

Next, click Admin in the left taskbar.

click admin

Then click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.

enable ecommerce tracking and related products

Now click the slider under Enhanced Ecommerce Settings, to turn it from off to on and then, click the Submit button.

enable enhanced ecommerce

Step 3: Enable Enhanced eCommerce in MonsterInsights

Next, go back to your WordPress dashboard and access MonsterInsights. Go to Insights » Settings and then select eCommerce from the top menu. Now enable the option: Use Enhanced eCommerce.

enable-enhanced-ecommerce

The addon will then automatically start tracking your WooCommerce store. You can now make decisions based on data and grow your business.

Tracking your Woocommerce Shop Performance

After setting up WooCommerce Google Analytics, you’ll be able to use MonsterInsights to spice up your online store’s performance, as its one of the most effective WooCommerce plugins.

First, view the eCommerce report by getting to Insights, then Reports, and selecting eCommerce from the menu.

You’ll be presented with a summary of your store with stats about conversion rate, transactions, revenue, and average order value. If you would likeyou can change the date range consistent with your preference.

ecommerce-report-overview

Next, scroll down and see the highest Product report. it’ll display the best-performing items on your store alongside their quantity ordered percentage of sales, and total revenue they generate.

The report gives you insights about which sort of products you ought to be promoting more to extend your sales. It also helps to seek out products that don’t do so well in terms of conversions, so you’ll either work on optimizing them.

top-products-woocommerce-google-analytics

That’s not all. When it involves WooCommerce Google Analytics, you’ll be able to view the highest Conversion Sources for your store.

The report shows the websites that send the most converting traffic to your store. It shows the number of visits, their overall percentage, and also the revenue they contribute.

Using the information from this report, you’ll identify sources you ought to concentrate on more for promotions of your products.

Other reports offered by MonsterInsights eCommerce addon include Total Add to Carts and Total Removed from Cart. It shows the number of products your customers added and people that they removed at checkout.

That said, you’ll also view the Time to Buy and Sessions to Purchase reports to check how long it takes for a customer to convert on your WooCommerce store.

woocommerce-google-analytics-eCommerce-Report

Now you have successfully set up Enhance eCommerce tracking.