Email marketing doesn’t have to be hard if you use the right tools to manage your subscribers and the newsletters you send.

And in this post, I want to let you know more about how you can manage Sendinblue email marketing software with the power of WPForms.

Although WPForms works with other well-known email service providers, they have an addon to use Sendinblue.

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With WPForms and Sendinblue, customers can organize leads, automate marketing, and engage subscribers. #emailmarketingtips #wordpress #bloggingtips

First, get to know more about what Sendinblue and WPForms are and how you can use them.

What is WPForms?

With WPForms you could create forms quickly and easily, but they are not limited only to a simple contact form. You can collect payments, create engaging multi-page forms and even accept donations.

This is the best user-friendly plugin you could find for your WordPress site and customize the forms in your own style. You will find also many features and addons to personalize it even more.

What is Sendinblue?

Sendinblue is what every online marketer should have because it is an all-in-one email marketing service that’s capable of taking care of the entirety of your email marketing needs.

You can work on your:

  •  email marketing campaigns and broadcasts
  •  email marketing automation
  •  transactional email and SMS
  •  social media marketing

At an affordable price, which includes only the sending out email and not your subscribers. So you could have unlimited contact and you only been charged for your newsletter.

So now you know a little bit about both of the tools but let’s see the power if you use them together.

How to connect WPForms and Sendinblue in WordPress

Now first, you have to get the WPForms plugin if you haven’t already, and make sure you have a Plus or higher plan because that’s where the addon will work.

If you have installed and activated you can get the Sendinblue addon to also install and activate.

By using these two tools you are able to manage the subscription of your subscribers. To unsubscribe, subscribe or just delete people.

Connecting Your Sendinblue Account to WPForms

You’re now ready to connect your account. By doing this, go to WPForms » Settings, and click on the Integrations tab.

Integrations tab

Click on the Sendinblue option to expand its settings. From there, go ahead and click the Add New Account button to enter your account information.

Add new sendinblue account

Two fields will come up where you’ll need to add your Sendinblue account API key, as well as a nickname for the account.

Connection fields in sendinblue

To find your API key, first, log into your Sendinblue account. Once you’ve logged in, click on the main menu, which is located on the top right corner of the page, and select SMTP & API.

API option in sendinblue

Now, you’ll be able to view your API key.

Sendinblue API key

Copy this value, and head back over to your WPForms settings. You’ll need to paste your API key into the field labeled Sendinblue API Key.

API setting in Sendinblue

After that, add a nickname to the Sendinblue Account Nickname field. This is for internal reference only and can be helpful if you later decide to connect additional Sendinblue accounts.


Now you can, go ahead and click the Connect to Sendinblue button.

WPForms will connect your site to your Sendinblue account. If it’s done, it will show a green Connected status next to your Sendinblue integration.

Account connected in sendinblue

Adding a Sendinblue Integration to Your Forms

When you’ve successfully connected your Sendinblue account, you’re ready to add Sendinblue to a form. To do this, you’ll first need to create a new form or edit an existing form.

Within the form builder, go to Marketing » Sendinblue. Then, in the Sendinblue tab, click on the Add New Connection button.

add new sendinblue connection

If you click this button it will open an overlay where you can provide a nickname for this connection. You can enter any nickname you like, as this is for internal reference only.

Add a connection nickname

If you have more than one Sendinblue account connected to WPForms, you can select the account you’d like to use from the Select Account dropdown. Then, under Action to Perform, select the action you’d like to happen when users submit your form. For our example, we’ll select Subscribe to add users to our Sendinblue contacts.


Once you’ve selected an action to perform, additional settings will populate for you to configure.


We’ve outlined each of these options below, with required fields marked with an asterisk.

  • Email:* Select the WPForms field that will contain the subscriber’s email address.
  • New Email: Select the WPForms field that would contain the new email address of the subscriber. This field is only necessary when updating an existing contact in Sendinblue, so for our example, we’ll leave this field blank.
  • List:* Select the Sendinblue list that you’d like the subscriber to be added to.

If you’d like, you can also map any custom fields you’ve added to your Sendinblue account under the Custom Field Name section.

Custom Sendinblue fields

Once you’ve configured all your settings, be sure to save your form.

That’s it! We just showed you how to install and use the Sendinblue addon with WPForms.

Next, would you like to add a CAPTCHA to your forms to help prevent spam submissions? Be sure to check out the tutorial on how to choose a CAPTCHA for your forms for more details.

Either you stay with your own selected email service provider or try Sendinblue, you can be sure that WPForms will help you out when getting the best experience with receiving feedback or just connect with your visitors.

Create your forms with WPForms today!