Ever wondering how to run an online business successfully? And did you know that one effective way you can build up a recurring revenue for yourself?
It is building a membership site!
You don’t need to worry about the building process, it might be scary at first but with the right WordPress plugin, you can create it in no time.
In this post, I want you to know more about what membership sites are and why you might want to create one. And also how to turn your WordPress site into a powerful membership site with less work than you think.
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What is a Membership Site and Why Create One?
A membership site is a business model where your ideal audience gets access to exclusive content that only was made for members who subscribe to your membership. You can either choose to make your membership free, paid, or just operated in a tiered system where people could only access when they unlock specific features.
So why would you want to build your membership site?
Well, this is simple premium services tend to offer subscribers more value to the point where paying a monthly or yearly fee is worth their money. And if you’re able to rack up a solid list of subscribers, your revenue will increase.
It is also a great way to build a list of loyal subscribers who loves your content to the point that they’re willing to pay for it.
What could you include in a membership site?
- Courses – Online courses are among the most common type of content you’ll find inside a membership site.
- Live Webinars – If you don’t want to create your content upfront, or yours is a topic not best suited to creating courses; then running regular live training calls or webinars can be a great way of delivering value to your members.
- Member Calls – Another live format that can work extremely well is a member Q&A call or “mastermind” call.
- Downloads – Offering exclusive downloads for your members – particularly if it’s software, resources, or tools that they either would not be able to access elsewhere or would need to pay a premium for.
- Cheat-sheets – Sometimes people want to read the whole book, but sometimes they just want the cliff-notes. Providing quick reference material such as “cheat-sheets”, checklists, and the like can help people to quickly take action and easily refer back to key information at any time.
- Stock Photos – I know many great stock photo membership sites that allow you to use their photos for your digital products or social media.
And there are others you could think fits in a members-only site.
So the benefits are clear:
- Increase your revenue
- You build trust and loyalty
- There is no need for physical products
- You get lots of free traffic
- You build increased authority
4 Easy Steps to Create Your Membership Site on WordPress
Now that you know what a membership site is and the benefit of creating them it’s time to know more about how to create one.
If you haven’t build your WordPress site yet, first purchase your domain and hosting and get a nice and professional WordPress theme.
And the most important task you should take is to get MemberPress the number 1 membership site builder plugin you could get for WordPress sites.
If you have already done those tasks you can start with the 4 steps below.
1. Set Up your Membership Site with MemberPress
While there are plenty of WordPress membership plugins available, this is all about MemberPress. This plugin will help you to create a membership site by automatically generating all the relevant pages, including login and account pages.
As with most membership plugins, you can use MemberPress to restrict access to specific content and features. However, it also supports more advanced techniques such as content dripping. It integrates with popular payment gateways such as PayPal and Stripe.
Once you’ve activated MemberPress, you can configure the plugin to your liking by navigating to MemberPress > Settings. By monetizing your membership site, you will likely set up at least one payment gateway in the Payments tab:
2. Decide on Your Membership Levels
The next step is creating memberships that visitors will want to purchase.
Once you have an idea for your first membership, head to MemberPress > Membership > Add New to add it to your website. Here you can give it a name and set its price.
At this point, you can also decide whether this membership will require a one-time payment or have an expiration date at which point it will need to be renewed. Recurring memberships mean ongoing revenue, but lifetime memberships can seem like an attractive deal:
A custom welcome email can help you make a positive first impression on new members. You can use MemberPress’ built-in email template and editor to craft the perfect introductory message:
3. Have Members-Only Content
The key to transforming visitors into paying members is to offer them something of value. This often involves creating compelling, members-only content. It may take the form of blog posts, exclusive products, online courses, and more.
You can restrict access to your website’s premium content using MemberPress’s rules and access conditions. For example, you might restrict access to a specific tag, category, or even individual pages and posts.
To start, navigate to MemberPress > Rules > Add New. Here, you’ll find a range of dropdown menus you can use to create your rules.
In Access Conditions, open the first dropdown and select Membership. You can then assign a membership level to this rule. Only people with the assigned membership will be able to access the content this rule applies to:
You can add multiple membership levels to your rule by clicking the plus (+) button. When you’re happy with your rule, click on Save Rule.
4. Create a Pricing Page
A pricing page can help visitors compare your membership plans and select the one that’s right for them. It can also encourage visitors to upgrade to a more expensive option by highlighting its additional features and benefits.
To create a pricing page, navigate to MemberPress > Groups > Add New. Give your group a name, then scroll to the Group Options section.
You can then click on the plus (+) icon to add each of your memberships to this page. You can change the order these plans appear in by dragging and dropping them into place.
Next, choose a theme using the Pricing Page Theme dropdown. Now you can publish the page.
Since it’s such an important part of your website, we recommend adding your pricing page to your site’s recurring elements such as your main navigation menu, footer, or sidebar. This ensures that potential members are only ever a few clicks away from purchasing a subscription.
Now, this was the process of how you could build your own successful membership site and earn recurring revenue.Get MemberPress today and build that membership site with ease!TooltipText