Are you get annoyed not having the most of Instagram traffic, because you can only have one link in your bio?
This could be over if you use the right tool for having more evergreen links on one page.
In this post, I want to introduce you to a powerful free tool provided by Tailwind which you can use after you sign up for Tailwind for Instagram.
This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.
Pin this for later:
Most Instagram users are struggling to drive traffic to their blog, online store, or anything else you want to show your followers, especially if you want to do it at the same time and also if you are a small Instagrammer.
But thanks to Tailwind who made a tool Smart.bio it is easy to and a better way to get free traffic from Instagram.
Why is driving traffic from Instagram such a struggle?
First of all, Instagram doesn’t allow you to insert direct links in your caption even if you copy the link it won’t appear as a clickable link. And this will result that you lost more traffic then you could have.
And another problem is even if you decide to include your link in the caption or in the comment section your follower (or prospective follower) will have to copy your link open the browser and these steps are mostly spending time which most of the followers don’t want to waste even if they are loyal to you.
So that’s why you need a tool to get them on the page where you want to drive traffic to.
What is Tailwind Smart.bio?
The Tailwind Smart.bio is a link-in-bio tool developed by Tailwind that allows you to feature as much content on a clean landing page for you to be able to drive free traffic to your other sources.
A ‘link-in-bio’ refers to a clickable hyperlink on your Instagram profile that directs your followers to wherever the link leads to.
The Smart.bio link tool by Tailwind is accessible for free to anyone as long as you have a Tailwind account as I mentioned before.
What’s great about Tailwind’s free trial is that is based on 30 scheduled Instagram post and not 14 or 30 days as other trials.
Before we dive into more details of Smart.bio I want to let you know that Tailwind also created a super easy to use and beautiful visual planner where you could plan your Instagram feed the best way possible. If want to know more about this Smart Assistant by Tailwind read this post.
Why should you use Smart.bio?
The Smart.bio link tool is a real game-changer when it comes to your Instagram marketing game. Here is why you will love it:
1. The Smart.bio link tool allows you to feature lots of links, products, or tools on your profile.
If you want to have more links, you will have to keep on switching your link multiple times.
But with the Tailwind Smart.bio link tool, you can add as many links as you wish and these will be featured on a landing page. Hence, your followers can click through.
This could be your Instagram Lead Magnet!
2. You have access to analytics with the Tailwind Smart.bio link tool.
Normally, when you add your website link to your Instagram, you might never know just how many people clicked through to your site.
But thanks to this trackable link tool, you have access to proper analytics; showing the number of visits, your click-through rate, and the links that were clicked through to. That way, you can be able to leverage it.
4. You can directly link to anything.
This has to be one of the best things about the Tailwind Smart.bio link tool. You can link directly to any product or site hence your followers have fast access to whatever you want them to.
5. It is easily customizable.
You can customize your landing page, and add colors and emojis to make it appealing to you and your audience.
6. It is automatic
Tailwind for Instagram is perfect for scheduling your posts automatically. Good enough, Tailwind allows you to automatically update your Smart.Bio page when a linked post that was scheduled gets published.
How to use the Smart.bio link tool
1. Log In to Your Tailwind Account
Since this advanced link-in-bio tool is offered by Tailwind, you must have access to your Tailwind account. Log into your account and access your dashboard.
If you don’t have a Tailwind account, you can join Tailwind now and get it for free here.
2. Claim Your Custom URL
Click on the left chain icon on your dashboard and click on Smart.bio.
Claim your custom URL by choosing your name. For example, I use smart.bio/themompreneurship so you can choose a name that you like. It could be the name of your Instagram/blog/YouTube channel/shop/
You can also connect multiple IG accounts to claim each of their own Smart.bio link by hovering over your photo in the left-hand corner and clicking on “Add New Account”
After claiming your custom URL, you’re automatically taken through the process of adding buttons to your landing page, adding links to the buttons or existing posts as well as how to customize your Smart.Bio.
3. Add New Button Links
Click on the ‘Add New Button Links’ icon and some editable boxes will appear where you can add your link and its title.
Be sure to add as many links as you possibly want. For example: if you want more free traffic to your blog or YouTube channel, be sure to add links leading to several blog posts or YouTube videos.
Make your title as interesting as possible so as to get more clicks. You can add emojis too.
4. Add Instagram Post Links
This slot fetches your Instagram posts starting from your latest posts and also allows you to link to them.
For example: if you had a travel Instagram post to Thailand, you can add the link to your blog post on your visit to Thailand right there.
All these Instagram posts with links go live and get featured below your button links on your Smart.Bio landing page.
Link to several of your sources (like more blog posts or YouTube videos) if you want to drive more free traffic from Instagram.
5. Customize Your Page
Once you’ve followed the entire above, click on the top icon, and customize your page. Here, you will be able to edit the title of your page, your brand’s colors, and the text that appears on your Instagram Post Links.
Adjust everything to your liking, and save your changes!
6. Add your custom Smart.bio URL to your Instagram profile
You can do this as the last step or as the first step.
Access your Instagram profile > Click on Edit Profile > Click on Website > Add your smart.bio URL > Save your changes and submit it.
After adding, run the check to ensure Tailwind marks your Smart.bio link as active on your profile.
7. View Your Smart.bio
Click on the ‘View Your Smart.bio’ button on the top of the page to have access to your Smart.bio landing page.
If it’s not appealing enough, repeat the process again. But clearly, setting up the Tailwind Smart.bio is as easy as ABC!
Tracking Your Performance
Once you’ve set you’re your Smart.bio link and added it to your Instagram profile, your followers can click through to see your static landing page neatly laid out that they can easily access any of the products or links featured on your Smart.bio landing page.
Right on your Tailwind for Instagram dashboard, you can see your performance at the top of the page. The analytics show your total Smart.bio visits, link clicks, and click-through rate.
This information is important because it allows you to include content that people are clicking through to even more.
How to Improve Your Smart.bio Visits and Link Clicks
Since your Smart.bio landing page showcases your static links and individual post links, your followers will have an easy time accessing anything that caught their eye thereby clicking through.
However, to improve your click-through rate, more promotion has to be done. Some of the quick tips include:
1. Tell your followers.
On your Instagram posts and stories, be sure to tell your audience that you’ve featured a lot of your content that can be accessed through the link in your bio.
Tease them a bit by telling them what they expect to see or get. You can narrate this in videos or photos too.
Above all, please keep at this ad tell your followers frequently. Trust me, in the end, they will be curious enough to click through.
2. Promote your profile
To increase your visits, click-throughs, and followers, paying for ads does work.
What you have to ensure is that your campaign promotion is interesting enough for people to actually click through. And instead of linking to your Instagram profile while promoting your account, you can quickly link to your Smart.bio URL
3. Be active on the platform
Being active on Instagram through consistent posting, engaging with your audience, interacting with other accounts, and sharing stories will gradually increase the size of your audience. This will significantly impact your click-through rate.
Now I hope you’ve got some insight on how to get and use Smart.bio linking tool. If you want to benefit from it make sure you get Tailwind for Instagram today!
And another great free resource if you want to level up your Instagram then there is free training you can sign up!