Email Marketing should be your number 1 priority when it comes to building a blogging business. Maybe you already tired of hearing all the expert’s advice but trust me when I say money is always on your list.
So having an effective Email Marketing Strategy is one of your blogging goals. Email Marketing is very profitable for bloggers when it comes to making money online. But of course, you should also focus on building trust.
You send them weekly updates, share personal experiences, ask them for their struggles, send out intact advice, and treat them well. Here, I mean to send them additional discounts, freebies, contests. Even better, it also sends traffic to your blog.
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All other platforms like Pinterest or Facebook do not guarantee you that ownership of what an email list does.
Why you stress over creating content for people who are not your regular readers? Usually, when you’re on Facebook or Pinterest, you usually get new readers. People read your posts and leave. That’s it. You’re not sure if they will ever come again to read your posts.
When you’ve got an email list – you have a list of raving fans who read to your emails, send replies, click to your posts and share their problems.
Now before we dive into having your first subscribers, why not subscribe to the 5 days email marketing course which you will get via your email?
5 Steps To Get Your First Subscribers Fast
Getting your first subscribers doesn’t have to be complicated, although it requires time if you provide the value they will come. And once you have them, focus on writing regular emails so they don’t want to unsubscribe from your list.
1). Get Your Email Service Provider
I know it is confusing which one to choose because there are a few email service providers out there. I use Mailerlite because it is free to use until you have your 1000 subscribers and it is also affordable after that.
I also understand that as a new blogger, it’s hard to pay for new services while you’re already paying for hosting, domain, and theme.
If you’re new to blogging, start using Mailerlite. There are so many new features introduced by Mailerlite. I’m finding it really competitive with other existing tools. With Mailerlite, you can set up automation, create multiple forms, do A/B testing, track your emails.
If you’re a pro or you’d like to spend in a more efficient tool then Convertkit should be the choice. It’s recommended by most blogging and business experts.
And from now on Convertkit has also a free plan!
2). Create A Freebie Or Lead Magnet
Maybe if you are just beginning your email list building journey you don’t know what a freebie is yet.
It’s basically the valuable content you give in exchange for an email address. When you’re trying to grow an email list, you have to go a little extra.
Give your readers something extra value that you don’t share anywhere else. We write blog posts to educate and inform our readers. We use social media to entertain and update.
But, what are you offering to your subscribers?
Of course, you’re going to send emails but how you’re going to collect that email?
Nowadays, it’s unusual to get subscribers from a sidebar subscription form. This is what I noticed. Because there’s too much competition and everyone is competing.
Why would someone subscribe to your email list when you’re a tiny blogger or very new?
A killer freebie is needed to collect those raving fans for your email list.
What could be that killer freebie?
Depending on your niche, you can brainstorm and find out what to offer as a freebie. There are countless ideas but the most common ideas are;
How to create a freebie?
There are a lot of free tools like Canva to start designing your freebie. You can also use Google drive to write your ebook, and download it as a PDF. Use Canva to create a pretty planner or templates. Use any video tool to record a video tutorial, and offer it as a lead magnet to grow your email list.
I also recommend using a pre-made template if you’re not a design pro. If you think you have a list of things to do, don’t have hours to invest in designing a checklist, or are no design-pro, I would highly recommend buying these gorgeous lead magnets.
It will take you only 10-15 minutes to edit and customize it and get ready to be downloaded.
Get Your Canva Lead Magnet Here
3). Create Op-tin Or Content Upgrades To Grow Your Email List Faster
An opt-in or content upgrade is an incentive that is created specifically for a particular blog post. It’s just like offering something extra to what people are already reading about.
If you have a how-to post that’s super lengthy (2500 words) then a checklist could be offered as a content upgrade. The checklist includes a series of steps they can easily print out or refer to whenever required.
Find the top blog posts, using Google analytics, that brings you maximum traffic and see if you could make a quick content upgrade.
EXAMPLES OF CONTENT UPGRADES OR OPT-INS
- Swipe file
- A resource list
- Audio recording
When you create a content upgrade, consider adding an email sign up form.
When you use these professionally designed Canva lead magnets, it will only take a few minutes to edit the already designed workbook, or checklist with new content, and visuals. This is super easy to make, and you get a quality lead magnet ready for your readers to download. Honestly, this is the easiest way to grow your email list.
This Canva lead magnet bundle comes with 5 design variations including roadmap, workbook, checklist, gift guide, and resource list.
When you’re done with creating a freebie, or content-upgrades, simply create forms using Mailerlite, or Convertkit. You will also need to create landing pages for high conversions.
Landing pages are simply pages with one major goal. For example, download this workbook. Buy this ebook. Get your free meal planning checklist. Sign up for webinar etc.
For landing pages, I would suggest using tools like Elementor.
They have free and paid plans but their landing page templates are so worth it! And also worth to look at these pre-made Landing Pages which will also save you time.
When you’ve enabled forms and integrated it with ESP on your blog posts or landing pages, it will automatically collect subscribers and you can simply track them later. I suggest you to always test a form and see if it works correctly. Use your random email to check if your email form is working or not.
If you are interested in a proper email marketing course that walks you through all steps to build and grow your email list then you can check out this super affordable email marketing course for beginners and intermediate bloggers.
Want to build an Op-tin form which is super easy to use and beginner-friendly? I recommend to check out OptinMonster it is the best WordPress plugin to get the attention of your readers no matter what you have to offer for them. You can place it everywhere and it is affordable to use. It is worth the try!
4). Produce More Content
You’re not going to grow your email list if you’re not producing content. Because the more people visit your blog the more chances you get to collect subscribers.
As you always read me stressing over producing good content, just take that advice and come up with better content. I don’t recommend you to create content upgrades for every post. No, you don’t need that. Just create content-upgrades for each category, if possible.
Write more consistent content, and add your email form with an incentive in each post. Do not give your readers an option to leave your site without subscribing.
5). Drive Traffic
Now comes the best part.
You have done all the 4 things suggested above, now you have only drive traffic to your blog. There’s no purpose of having those pretty forms, and valuable freebies if people are not coming to your site.
I definitely suggest using Facebook, Pinterest & SEO to drive traffic to your website. Start with participating in Facebook groups and use these techniques to promote content in Facebook groups along with a free list of groups.
Pinterest is the top traffic referrer for my own website. You can literally use Pinterest for everything possible but it’s not that easy. If you’re new then you will have to invest some time on Pinterest.
You can simply join some Pinterest group boards to increase your Pinterest views, and get more clicks. Or you can use Tailwind and join Tailwind Tribes to get the results faster.
And if you are strong on Instagram I suggest using Smart.bio to build your custom bio link page and drive traffic from Instagram as well. Smart.bio is the most powerful FREE Instagram bio linking tool. Grab yours today!
Organic traffic is also the best idea you can use to boost your traffic. It’s coming directly from Google. The searchers are actually looking for a solution that means they convert well. And, you will not need to schedule your content just how we do for social media. But, you need to put some effort into growing that traffic which is possible.
Want to learn more about SEO, look at this ebook for more help. But you can also learn more about getting more traffic to your blog here!
By now, you are ready to build your email list but if you want to slow down a little bit and want to take little by little this post is always here for you if you bookmark it or pin it for later.