Today I’m going to show you which is the best plugin you can use for Woocommerce. But it is not only the most powerful Google Analytics plugin for Woocommerce but for your whole WordPress blog. The plugin is called MonsterInsights.

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What is MonsterInsights?

MonsterInsights is a plugin that allows you to easily add, customize, and manage the Google Analytics website tracking services on your WordPress site. It makes tracking your website with Google Analytics simpler.

There are two versions of the MonsterInsights plugin: Free and Pro.

The free version allows you to install Google Analytics easily, track all the data you need on a basic website, and includes the following features:

  • Simple installation
  • Turn on/off different types of tracking with a single click.
  • Visitor metric dashboards and reports within your WordPress admin.
  • Track outbound links or downloads on your site.
  • Anonymize IPs so traffic from countries with stricter privacy regulations can be tracked.

The Pro version includes all of the above, plus these additional features:

  • Popular post/page tracking.
  • Track 404 error pages on your site.
  • Track custom dimensions like page views per author.
  • AdSense tracking.
  • Create custom reports.

Though the free version of the plugin more than fits the bill for the majority of WordPress site owners, consider the Pro version if you are looking for more customizable reporting data from within your WordPress dashboard.

There is even an eCommerce Addon for eCommerce website owners that connects with WooCommerce or Easy Digital Downloads.

The E-commerce Addon for your Woocommerce

Understanding your audience is crucial for the success of your eCommerce store.

MonsterInsights E-commerce Tracking gives you all the data you need on your WooCommerce, MemberPress, or Easy Digital Downloads store.

With just a few clicks, you can integrate Google Analytics E-commerce tracking with your WordPress stores.

In the eCommerce report right in your WordPress Admin, you’ll see all the critical eCommerce data you need at a glance: your conversion rate, transactions, revenue, and average order value, and more.

eCommerce reporting in WordPress

If you go down you can understand where your traffic is coming from, with your top referral sources and the exact conversions and revenue they’re sending your way. Now you’ll know which referral sources to maximize, and which just aren’t working out.

Shopper behavior in WordPress

eCommerce data is presented in a way that’s clear and easy to understand. This will help you understand your customers and optimize your store for more sales.

E-commerce Tracking includes all kinds of purchase activity including:

  • Popular product
  • Average order value
  • E-commerce conversion rate

Do you have a Woocommerce store? Are you already using a plugin for Google Analytics?