A good user experience guarantees user satisfaction, and this translates into more page views and less bounce rate (although. there is always a high bounce rate on blogs).
What do you do when a page takes a while to load? If load impact is something that interests you very much, you stop until it has finished loading, but as soon as you get what you want you to leave, that website is not inviting you to stay. If it is something that does not interest you too much, you directly close the page and look for another.
Pin this for later:
If you do it, 90% of users do it.
You cannot always try speeding up Google Chrome. With this little introduction, we want you to be clear that optimizing WordPress is something you should do or you will stay in line with those who are already doing it.
The basic optimization to improve performance should be done now. Fast performance is something that you can achieve, and it will not take you too long. But in an article with an optimization checklist, we can’t stay in the basics; we need you to do something more advanced
Measure the loading time of your website
We’ll try to be as direct with this as possible – if you do not measure the loading time of your website, you will not be able to improve it. So regular checks are important.
In order to improve anything, you must first be able to measure it, and the first thing you need to do for advanced optimization is to know how long it takes for your website to respond. For this, there are also, as for almost everything, several tools.
Our advice is to use only one and be guided by the one you use since times are often different from each other, and if you measure the beginning of optimization with one, and the end with another, it might give you different results. Amongst the popular tools to measure the loading time of websites is the Pingdom tool, other than this, GTMetrix gives good real-time stats as well.
Do you have an optimized theme? Maybe you should change it
One of the main problems of optimization, slow response times, etc. comes from the base theme you have chosen for your WordPress. There are themes that are authentic dinosaurs at the code level, have so many options and are so beautiful, that their burden becomes less eternal. And how do we know if our theme is optimized or not?
There is no universal rule to know, but as a general rule the themes that have sliders, a large number of shortcodes and ultimately great customization options in a simple way, are usually quite heavy at the code level.
Your images weigh too much, optimize them
Image optimization could be divided into two phases. They really are independent of each other. The first thing you should do is to optimize the image before uploading it to your WordPress. Right here, you can find an article on how to reduce the size of an image and optimize it for your blog.
But we understand that you will do this from now on, but you already have hundreds of uploaded images.
You should already be using a cache plugin
Surely you have heard about this, but perhaps you have not opted for any. A cache plugin is necessary because it reduces server load, and open loads not just faster but much faster. Since they have “cached” requests and do not need to be reloaded to load the page.
Within WordPress, there are two great plugins for this purpose, the WP-Super-Cache, and the W3 Total Cache.
Both are very good cache plugins, and your choice will depend on how comfortable you feel driving one or the other. A WP-Super-Cache is easier to use, but W3 Total Cache has more configuration options and therefore more power than WP-Super-Cache.
Use a CDN
A CDN comes from the following Content Delivery Network, and what it does is that it stores the static content (images, CSS style files, etc.) of your blog, and when a user enters your website, instead of offering the content to your server, it serves your CDN.
What do you get with this? Again the server load will be much less having to offer less content, so the content you have to serve will serve it sooner.
On the other hand, CDNs have a worldwide network of high-performance servers, so that content is offered to the user from the server closest to their location. For example, if the user connects from Spain, the content can be served from servers in Amsterdam, and if connected from Argentina, you can offer content from servers in Chile. This is just an example so that you are clear that the content is always served from the nearest server. If there are servers in Spain, the content would be served from this Spanish server. The power of the CDN is incredible, but it is only available for those who want to upload two levels with their blog.
On a side note…
A hosting server also matters in this regard. You are required to use a professional and authorized hosting provider, one with a stable reputation in the market. Our recommendation remains The WP Help, a top-tier WordPress hosting provider, site maintenance, and security. The company has optimized tools and resources which are dedicated to reducing your load time and increase the speed of your web page load time without compromising on quality.
So now that we’ve covered the basics, it’s time you give your website a little makeover! Speedy websites all the way!